What a brief is for
Your brief is the plan for your website. Our AI agents build your whole site from it in one go, so the fuller it is, the closer the first version will be to what you have in mind. It doesn't have to be perfect. Once you've seen your site, you can change anything you like.
You write it in the chat on this page. It's free, there's nothing to sign up for, and the brief is yours to keep, whoever builds your site.
If your brief is short
"A website for my bakery" leaves the pages, the colours and the tone for the AI to guess. You'll get a sensible bakery website, but not one that's yours yet. Say what you sell, who buys it and what the pages should cover, and you'll have fewer changes to make afterwards.
What to put in your brief
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What the business or project is
Say what the business does, sells or offers, in the words you'd use to explain it to a friend.
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Who the site is for
Say who you want to reach first. A customer booking you directly reads differently from one comparing you with others.
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The pages you want
Name the ones you know you need: a home page, a contact page, a page for each service. If you leave one out, the AI may add it for you.
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The tone you're after
Formal, plain, friendly, brief. Say it in a word or two.
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Anything specific to your business
Opening hours, areas you cover, prices, policies. The AI can lay a page out well, but it can't know a fact you haven't given it.
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Anything you already have
Existing wording, a logo, photos, a domain name. Say if anything needs to be used exactly as it is.
If you're not sure about some of these yet, that's fine. Tell the chat, and it will help you with them step by step.
What the AI can infer, and what only you know
What it handles well
Tell it you run a bakery, and it can work out that the site probably wants a menu, a page about you, and a way to get in touch. Layout, colour and structure come from that kind of description, so you don't need to list every page or describe a layout yourself. Spend your words on what it can't guess instead.
What it needs you to say
Some facts only you can give it. Leave them out of the brief and they won't be on your site.
- Your business name
- Your opening hours
- Your prices
- The area you deliver to
- The phone number to show
The same goes for anything that makes you different, such as the tone you want or a product that isn't typical. The more you tell the chat, the more of it ends up on your website.
Where briefs go wrong
A brief can fall short in three ways: it's too vague, it's too long, or it lists what you don't want.
Too vague
"A clean, modern site for my business" could describe thousands of businesses. Say what you do, who it's for, and what you'd like a visitor to do when they arrive.
Too long
Pages of background bury the facts that matter. Keep to what a visitor needs to know.
What you don't want, instead of what you do
"No stock photos, nothing cheesy" gives the AI things to avoid and nothing to aim for. Swap each one for what you'd like instead.
Tell us about your website
Say what your business or project does and what you'd like your website to do. The chat asks the rest, one step at a time. When you're done, you get your brief. It's free and yours to keep. We aren't taking orders just yet, so write your brief now and it'll be ready when we open.
The chat is run by AI and can get an answer wrong.
Write your brief in the chat
You answer a few questions about your business and who it's for. The chat writes those answers up as a brief, ready to build from or to hand to anyone else.