What the chat input box actually is
A chat input box is the box on a screen where you type what you want to say and send it. You have probably used one before, to ask a question or request something from a system that replies in plain language. On a site like this one, the chat input box is where the brief gets written, because that text is the only thing the AI has to work from when it builds the site.
There is no form with labelled fields here and no separate upload step. Whatever goes into that box is the instruction. Nothing you leave out of it gets guessed later, because there is no later stage where you get to add it. You can look at the chat input box itself to see the same kind of field, the one you type into and send. What comes back is a reply, so it's still worth reading your own words back before you rely on them.
Why what you type there decides the result
The build happens once, from the brief you give. There is no draft stage, no approval step and no revision round after it. That is what keeps the build at US$99, and it is also why the chat input box carries more weight here than it might on a site where you fill in a quick form and a person follows up with questions.
Because the AI reads the brief once and builds from it, a detail missing from the box is a detail missing from the site. It cannot ask you a follow-up question partway through, and it cannot ring you to check a name was spelled right. It works from the words it is given.
What the AI can infer, and what it cannot
The AI can infer structure. Given a description of a small landscaping business, it can work out that the site probably needs a page about services and a way to get in touch. What it cannot infer is anything specific to you: your actual services, your actual prices, the actual wording you want on the page about yourself. Those have to be typed in.
- Your business name, spelled the way you want it to appear
- What you actually sell or do, in your own words
- The pages you want, and roughly what each one should say
- Any text you want used exactly as written, such as a slogan
- Contact details you want shown on the site
Common mistakes people make typing into it
The most common mistake is writing too little and trusting the AI to fill the gaps with something close enough. A brief that says little more than the business name will come back as a site built around guesses, because guesses are all the AI has to work with.
The second common mistake runs the other way: typing a long, unstructured block of text that mixes the business description, the page list, the tone, and a request about the colour scheme into one paragraph. The AI still has to find the separate instructions inside it, and the clearer they are kept apart, the more reliably it finds them.
A third mistake is leaving out a decision and assuming it does not matter. If you have not decided how many pages you want or what to call them, the AI will decide for you, and the pages it chooses may not match what you had pictured.
Getting more out of the chat input box
Write it the way you would describe the business to someone who has never heard of it. Say what it does, who it is for, and what you want a visitor to do once they land on it. Short sentences work better than one long one trying to cover everything at once.
List the pages you want. If you want a page about your services, a page about you, and a contact page, say so as a list. The clearer the list, the less the AI has to guess at how to split the content up.
Put exact wording in quotation marks. If there is a line you want used word for word, such as a slogan or a strapline, mark it clearly as text to use as written.
Writing a brief that gets you the site you want goes through this in more depth, including what is worth deciding before you start typing and what the AI genuinely cannot work out on its own.
Checking your brief before you send it
Before you commit the brief, it is worth reading it back as if you were someone who had never seen the business before. If a sentence only makes sense because you already know what you meant, it needs rewriting.
Brief Starter can help you build this up section by section. It does not check your wording for you, and it will not catch a detail that only you know is missing, so it is still worth reading the result back yourself before you send it.
Once the brief says what you want it to say, how the build works sets out what happens next, including the steps that happen without you.